News

Joomla vs WordPress – Choosing the Best CMS for your Website

Joomla vs WordPress – Choosing the Best CMS for your Website

When you are planning on to build a website, the most crucial decision you have to make is deciding what type of content management system (CMS) you will be using. A content management system is mostly preferred these days for building a website or a blog.   It makes it easier for people who have no prior experience with web designing for making changes to the website. Things like making small edits to the key pages, uploading images, or adding blog posts could be easily done using a CMS platform.   When we talk about CMS, the two most popular…
Read More
Top 5 Distance Learning Universities in India

Top 5 Distance Learning Universities in India

Which university is best for MBA distance education? This is one question that every working professional, housewife, students, and other individuals are asking the most on the internet. Some situations make it difficult for people to pursue higher education. It can be due to there is no good university or college in their region that offers the desired course, or it may be due to responsibilities such as a mother or maybe because their jobs demand a lot of time investment. Whatever the case, with distance learning, you can pursue your career. In this post, we have compiled a list…
Read More
The Beginner’s Guide to Google AdWords

The Beginner’s Guide to Google AdWords

Google AdWords has played a crucial role in the advancement of the digital marketing industry.  AdWords has become a huge part of the startups and small-scale business marketing projects. Digital advertising is the newfound way to reach out to the target audience and in the US itself, of every dollar spent on marketing; 42 cents is availed by Google.   Google AdWords follows the pay-per-click (PPC) approach where products and services are advertised in the listings of Google search engine. PPC is not precisely created by Google, they just developed and refined its proposition into a multi-billion dollar industry.  …
Read More
Don’t sell solutions, sell stories

Don’t sell solutions, sell stories

https://www.shripalgandhi.in/dont-sell-solutions-sell-stories/ Today, many organizations, with their content creation, especially content strategy, try not to blot their copybooks. On the other hand, social media marketers make numerous attempts to read their audience's mind. Then hop on to the creation of social media strategy.   Businesses keep on looking for Engagement to happen but what disheartens them is NO ENGAGEMENT. And, to have a thought of getting new followers is at a loose end.   The reason behind this is businesses focus on selling solutions. With so much research available on the Internet, people are aware of what solutions can be expected…
Read More
Digital marketing interview questions – Basic + Intermediate + Advanced

Digital marketing interview questions – Basic + Intermediate + Advanced

So, you have a job interview for a profile in digital marketing. That’s great, but you should know that the questions asked during the interview aren’t that straightforward as ‘what is SEO.’ If you want to crack the interview, you not only have to get thorough with the basics of digital marketing but the advanced levels as well. The interviewer may ask any question, and since it is a vast topic, it can be challenging to answer quite a few. Don’t worry! We can help you prepare these digital marketing interview questions. Consider the following interview questions and the answers…
Read More
Cryptocurrency Explained for Dummies (Basics)

Cryptocurrency Explained for Dummies (Basics)

If you ask professionals and marketers of the fin-tech world, they will introduce cryptocurrency to you as “the money of the future.” Cryptocurrency, like any other currency, can be used to buy products and services. Although they can be used as regular currencies for buying stuff, much of the interest in cryptocurrencies is to trade them for profit. There are different aspects that you need to know to understand cryptocurrency fully. For starters, while there are different kinds of cryptocurrencies, to be called a ‘cryptocurrency,’ they all need to be: Digital: Cryptocurrencies only exist on computers. They are digital money,…
Read More
The Importance of an Internship: Why internships are critical in today’s working world

The Importance of an Internship: Why internships are critical in today’s working world

Just having a good degree is no longer enough to secure that all-important graduate job offer in the present scenario. Pertinent work experience is now just as valuable as your degree and exam results to witness growth in your career. The importance of an internship can be determined by the fact that more than 85% of companies use internships to recruit for full-time roles. All in all, an internship is a key attribute sought by employers when it comes to recruiting new graduates. In this post, we will discuss everything you need to know about internships and determine why interning…
Read More
Bitcoin Halving 2020 — Everything You Need To Know

Bitcoin Halving 2020 — Everything You Need To Know

For investors and enthusiasts who have been following Bitcoin lately, you have probably come across the talk about “Bitcoin halving,” which is coming soon – in just 112 days. This will be the first time an event like this takes place after the first-ever cryptocurrency emerged and became a household name. The subsequent BTC halving is in all prospects to occur in May 2020 that could have an intense impact on Bitcoins price. Bitcoin is a popular digital currency that has a maximum supply cap of 21 million. Halving means, it will take longer for all Bitcoins to achieve circulation.…
Read More
Best cloud based mobile app testing companies 2020

Best cloud based mobile app testing companies 2020

Mobile application development has quickly become one of the fastest growing industries in the world. As a result, for a mobile app developer, it has become a tough job to keep up with the latest trends. Poor functionalities, app crash, and limited interfaces are few of the many problems faced by mobile app development companies. To overcome this issue, testing is quintessential to ensure that the mobile application is working as per forecast. From performance testing to OS version testing, interrupt testing, testing installation process, and geographical condition testing, among others, these are some mobile-specific testing that needs be conducted…
Read More
Business Marketing Strategies to Grow your Business

Business Marketing Strategies to Grow your Business

When we talk about growth strategies, there are numerous ways in which one can deliver growth. In most cases, the companies think of business-to-business marketing strategies a blend of outbound and direct techniques, like sending messages directly to the prospective buyers or clients. However, it will only work if it is approached in a persuasive and compelling manner so that the audience feels connected and engaged and also responds to your services. These techniques certainly hold a place in your marketing toolkit.   But growing a business is no child’s play. Among thousands of companies, only a few percents are…
Read More