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The Beginner’s Guide to Google AdWords

The Beginner’s Guide to Google AdWords

Google AdWords has played a crucial role in the advancement of the digital marketing industry.  AdWords has become a huge part of the startups and small-scale business marketing projects. Digital advertising is the newfound way to reach out to the target audience and in the US itself, of every dollar spent on marketing; 42 cents is availed by Google.   Google AdWords follows the pay-per-click (PPC) approach where products and services are advertised in the listings of Google search engine. PPC is not precisely created by Google, they just developed and refined its proposition into a multi-billion dollar industry.  …
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